Do Marketers Overuse Celebrities In Advertising?
The Overthinkers - En podcast af Rachel Mercer & Shann Biglione
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Celebrities and advertising have been a love story for as long as most of us can remember. And as Superbowl kicked off, it is clear the trend is not reducing. But do celebrities really make brands stronger? Or is their use just a creative cop-out for when a brand doesn't really have an idea?
