Is Barbie Revolutionizing Movie Marketing? With Moshe Isaacian
The Overthinkers - En podcast af Rachel Mercer & Shann Biglione
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Barbie has been taking the film industry by storm - and the marketing community has noticed! This week we're joined by Moshe Isaacian, Brand Strategist, to talk about what's great about this campaign, and how it may rekindle a flame that has been somewhat lost in entertainment marketing.
