Why Are So Many Celebrated Campaigns One Trick Poneys
The Overthinkers - En podcast af Rachel Mercer & Shann Biglione
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Award season is very fond of breakthrough campaigns. But somehow, those are very rarely followed by similarly inspiring ideas. They come and go, and what was the talk of town ends up catching dust on shelves. Why is that? Are marketers lying about their effectiveness? Incapable of striking gold twice? Or endlessly chasing the new?
