#105 Teffola: Granola Guy Approved

A few years ago, Claire Smith moved back to her family farm, where they practice sustainable farming, and created Teffola. It’s granola made with an ancient Ethiopian grain called teff, which is filled with lots of protein, fiber, iron, and calcium. The only problem is… no one’s heard of it. Is it too risky to invest in a business that needs to educate consumers on a rare ancient grain and on sustainable farming practices? Today’s investors are Jillian Manus, Charles Hudson, Elizabeth Yin, Phil Nadel, and Neal Sáles-Griffin. To try the 'Granola Guy Approved' snack yourself, visit pitch.show/granola Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Where real startup founders pitch to real investors—for real money. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.