Adnan Durrani: CEO and Founder of Saffron Road Foods | #ThePlaybook 224

Adnan Durrani, CEO and Founder of Saffron Road Foods, shares some of the lessons that he learned about business as his career trajectory shifted and why he’s become obsessed with building organizations that focus on social responsibility and the Triple Bottom Line strategy. Durrani and host of #ThePlaybook, David Meltzer, chat about a variety of topics including the source of Adnan’s inspiration to create Halal food products, his ability to find a niche in the natural/organic food market, and the importance of producing culturally inclusive products for all people. The pair also converse about the social and cultural pressures to follow specific career paths and how Durrani became comfortable cultivating his own path.