Alan Mruvka: Co-founder of E! Entertainment Television | #ThePlaybook 345

On this episode of #ThePlaybook, Alan Mruvka, Founder, President and CEO of The Alan Mruvka Company and the co-founder of E! Entertainment Television, discusses: [:43] - How his passion for movies and entertainment, as well as the influence of his entrepreneurial father, set him on his career path [3:55] - The differences between broadcasting and narrowcasting, and how cable television has evolved in recent years [7:41] - Having the strength persevere for three years before finally securing the funding for the network, despite being rejected over 400 times [9:12] - How pitching a stranger on a plane led to the break that he and Larry Namer needed to found the E! Network