Building Deep Emotional Connections With Your Customers | Todd Kaplan, CMO of Pepsi

On this episode of #ThePlaybook, Todd Kaplan, Chief Marketing Officer at Pepsi, shares his insights on: [1:46] - How companies can use intrapreneurship thinking to maximize their marketing efforts  [5:48] -The role that “opt-in experiences” play in creating a deeper connection with consumers  [7:09] - Why the Pepsi team uses a challenger mindset to deal with competition [12:31] - Why entrepreneurs should take “No” as a request for more information Tweet me your takeaway from today’s episode @davidmeltzer  Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905  Learn more about your ad choices. Visit megaphone.fm/adchoices