Carlos Gil: CEO And Founder Of Gil Media Co. | #ThePlaybook 193

Carlos Gil, CEO and founder of Gil Media Co. and best-selling author of The End of Marketing, talks about his career journey, including dropping out of school and selling shoes, before realizing his passion for digital marketing. Gil and host of #ThePlaybook, David Meltzer, chat about why the images that are portrayed on social media give us a false sense of reality, how Carlos uses a “social stalking” approach to connect with the right individuals, and why investing into new social media platforms isn’t always a great idea. The pair also share their best practices for advertising on LinkedIn, Instagram, and beyond.