Elise Loehnen: Chief Content Officer of goop | #ThePlaybook 226

On this episode of #ThePlaybook, Elise Loehnen, Chief Content Officer of goop, shares her insights on on: [2:40] - Taking the risk of leaving her job at Condé Nast to get a firsthand education in the complexities of the internet  [7:08] - Why goop’s tricks of the trade focus on more than just getting eyeballs on their content [8:19] - How building strong micro-communities around your business and enriching the lives of your customers will help to ensure your survival [17:38] - Why you should focus on the four things in your life that you can control and how she has implemented them personally