Jason Witten and Kevin Brown: Future Hall of Fame Tight End and CMO of Sleep Number | #ThePlaybook 211

On this episode of #ThePlaybook, Kevin Brown, Senior VP and Chief Marketing Officer for Sleep Number, and Jason Witten, legendary Dallas Cowboys tight end, share their thoughts on:  [5:00] - What the most successful people understand about the relationship between prioritizing the “little things” and their performance [6:32] - Why Kevin believes that Sleep Number beds are almost exactly like having your own sleep coach [10:36] - How a lack of sleep can lead to substandard decision-making and cost you tons of money [14:55] - Their three best pieces of advice for getting a night of quality sleep