Joe De Sena: CEO and Founder of Spartan Race | #ThePlaybook 211

On this episode of #ThePlaybook, Joe De Sena, CEO and Founder of Spartan Race, provides his insights on:  [6:51] - Why you need to set expectations about your management style immediately upon hiring team members [8:14] - How a feeling of accomplishment or achievement can help people push through tough times or challenges [12:00] -  How many entrepreneurs fall into a trap of being guided by their desire to avoid discomfort [14:31] - Why having the right frame of reference will help to get you out of what Joe calls the “Valley of Death”