Kyle Kiang: Chief Marketing Officer of OnePlus | #ThePlaybook 196

Kyle Kiang, Chief Marketing Officer of OnePlus, shares how he went from a customer to leading the company’s marketing efforts, and discusses some of the lessons he learned while working for other billion-dollar brands like Gatorade and LG. Kyle Kiang and host of #ThePlaybook, David Meltzer, chat about a range of topics including the benefits and drawbacks of a digital-first marketing approach, how to develop your employees as your company grows, and why word-of-mouth can be an excellent driver of sales. The pair also discuss how OnePlus sets itself apart from competitors by focusing on the engagement of their customers, and not just their sheer numbers.