Phillip Stutts: Founder of Go BIG Media | #ThePlaybook 207

Phillip Stutts, Founder of Go BIG Media, Win BIG Media, and best-selling author of Fire Them Now, shares his thoughts on why the five step process for branding a politician is the exact same as branding a person, product, or service in any other industry, and why customer data is so essential when putting together an impactful advertising campaign. Stutts and host of #ThePlaybook, David Meltzer, chat about the importance of testing your advertisements before launching a campaign, why businesses should operate with a giving and abundant approach, and why they believe in giving prospective clients a free assessment in order to get alignment.