12 tips for creating a media list

If you want to secure media coverage, you need to make sure your media list is faultless. These PR insider tips are a great place to start. Allira Carroll from Tonic PR and I share 12 tips that will help you build a list that your manager will love and gives you the greatest chance of securing that all-important coverage. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/media-matrix