Are influencers right for your campaign?

Want to know if influencer marketing is something you should be considering for your brand or client? Not sure how to evaluate what value influencers can actually add or what is considered a good return on investment? Allira Carroll from Tonic PR and I share some simple steps to help you establish whether influencer engagement will be beneficial for your brand.  You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/influencer-engagement