Crafting Key Messages

Unsure how to start writing key messages? Key messages are one of the most crucial elements of a media relations campaign and to discuss why, I'm joined by Allira Carroll from Tonic PR. We'll also cover what should be included in them, how long they should be and what not to do when writing them. Plus, we'll share tips we've learned from many years of practice. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/key-messages