Creating a PR Proposal & Budget

Discover how to turn a vague campaign brief into a comprehensive PR proposal and budget. If you've just started working as a freelance publicist or have been tasked with managing new business proposals at your agency, this episode will provide you with a succinct overview of what a client will expect from a campaign proposal and budget. Allira Carroll from Tonic PR and I discuss how to navigate a vague brief, the components you should include in a proposal, shed some light on how much detail you are expected to provide on strategy and tactics, and provide a solution for clients who won't clarify their budget. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/pr-proposal