Creating Compelling Content From Technical Data

Nicole Smith, Senior Global Communications Officer at the International Rescue Committee in New York, is responsible for developing programs that amplify the voices of women around the world among many other things. She is often required to translate complex technical information and data from humanitarian efforts in 40 countries into external-facing communications materials. The content she develops needs to be relatable and understandable, delivered in an engaging package and it has to land at a time that is most impactful. Nicole shares her insight on how to identify compelling information and prioritise what you lead with in a communications campaign, the value of setting expectations among internal stakeholders of how data may be utilised and interpreted and, the power of imagery versus infographics. She also explains why patience is the key when pitching data-focused stories. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/content-from-data