Leveraging Trends For Media Coverage

Whether it's to secure media coverage, inform strategic campaign decisions or build your credibility as an industry insider, trends are a powerful resource to harness. Jennifer Hawkins, Founder and President of Hawkins International PR and Catherine Colford, Managing Director of sister communications agency, Maverick Creative, have made it their business to be in front of the curve when it comes to identifying and developing trends. Their clients benefit from the global lens they apply to all their campaigns and in this episode, they share some tips on how you can do so too. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/trends