Pitching for online coverage with Broadsheet's Sarah Norris

For most of us in PR, securing media coverage is one of the main goals of a campaign and these days, a lot of that coverage sits online. In this episode, I chat with Sarah Norris, National Editor of leading Australian online cultural city guide Broadsheet, to provide some insight into what you should consider before you pitch to a website. Plus, we cover what to include in your pitch, what websites want in regards to imagery and why utility is the number one sense check you should be applying to every pitch. You'll find a summary of the information featured in this episode here:  https://www.theprpod.com/post/pitching-for-online-coverage