Pitching to a journalist

Want to know how to write a great media pitch? Pitching to a journalist isn't about sending them a media release and hoping for the best. You need to hook them in with an angle that is relevant to their content needs and appeals to their target audience. In this episode, Allira Carroll from Tonic PR and I provide an overview of how a newsroom works, what you should include in your pitch plus give you some tips to getting your email read by journalists. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/pitching-to-a-journalist