Sector Specialist: Aviation PR

As Cathay Pacific's Communications Director for The Americas, Julie Jarratt wears a lot of hats as an aviation PR specialist. She's responsible for the internal and external communications for the region, as well as corporate social responsibility, community engagement, stakeholder management and crisis management, to name a few. Julie shares the types of projects you would manage within an aviation communications role, provides insight on how the Covid pandemic has impacted the aviation industry and her role, and outlines what experience is helpful to have to pursue a PR role within this sector. We also discuss some of the key differences you'll find working in PR between the USA, UK and Australia, examine why cultural fit is often more important than skill set when hiring and bond over the value of sending thank you notes to journalists. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/aviation-pr