Sector Specialist: Music PR

From single and album launches to music festivals and the personal PR for musicians, life is far from boring as a music publicist. Two of Australia's most accomplished music publicists, Rina Ferris and Val MacIver, worked at record labels for many years but now work for themselves, managing the publicity for some of Australia's most respected and awarded artists including Keith Urban and Jimmy Barnes. In this episode, they share their thoughts on what sets an excellent music publicist apart, how they entered the industry, the kind of tasks you are responsible for when overseeing the publicity for an artist plus their tips for working for yourself. You'll find a summary of the information featured this episode here: https://www.theprpod.com/post/music-pr