Why Brands Should Care About Wikipedia

Do you use Wikipedia in your brand strategy? If not, now might be the right time to start. To discuss why, I'm joined by Rhiannon Ruff, Wikipedia expert and co-founder of digital brand reputation agency Lumino. Rhiannon has been helping brand managers and communication specialists get the most of this powerful platform for more than a decade. She shares tips for how you can harness its value for your company or client, what to do when you discover inaccurate information on there plus how to avoid a Wikipedia article being rejected.  You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/wikipedia