The rise of the voice-intelligence industry: A discussion with Joseph Turow

Voice-activated products and services are proliferating, while voice-recognition technology is on the rise. In addition to popular voice-activated assistants, call centers are beginning to use advanced voice-intelligence technology in novels ways. The technology could lead to plenty of innovation, but the potential privacy, safety and fairness issues will need some thinking. In his new book "The Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet," Joseph Turow describes the rise of what he calls the “voice intelligence industry” and how artificial intelligence is enabling personalized marketing and profiling through voice analysis. IAPP Editorial Director Jedidiah Bracy caught up with Turow to discuss the potential privacy issues and what privacy pros and policy makers should be thinking about with this nascent industry.

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The International Association of Privacy Professionals is the largest and most comprehensive global information privacy community and resource, helping practitioners develop and advance their careers and organizations manage and protect their data. More than just a professional association, the IAPP provides a home for privacy professionals around the world to gather, share experiences and enrich their knowledge. Founded in 2000, the IAPP is a not-for-profit association with more than 70,000 members in 100 countries. The IAPP helps define, support and improve the privacy profession through networking, education and certification. This podcast features IAPP Editorial Director Jedidiah Bracy, who interviews privacy pros and thought leaders from around the world about technology, law, policy and the privacy profession.