#124 The Vision-Based Product Strategy
In today's episode, titled "The Vision-Based Product Strategy," our hosts Alex and Christian tackle the challenges and importance of having a clear product vision. They discuss the common pitfalls of defining a vision and how it can lead to misalignment within the company. Christian challenges the traditional approach of creating a single inspiring sentence and emphasizes the significance of also including the "what" and the "why" in the product vision. The conversation evolves into distinguishing between a company's mission and its vision, and how these two aspects need to be aligned to drive success. Get ready for an insightful discussion filled with practical advice on crafting a strong product vision. What we've covered: (00:02:34) Defining an inspiring, world-changing vision. (00:04:18) Product vision = future state and covers the what and why (00:07:53) The mission in concise sentences. (00:10:30) Vision and missions in multiproduct companies (00:14:59) Alignment with input from teams. Blog Article: https://www.product-bakery.com/blog/product-vision-strategy ✩ Follow The Product Bakery Podcast ✩ 👨💻 Linkedin: Product Bakery 📸 Instagram: @productbakery 🐦 Twitter: @productbakery20 🎥 Youtube: @ProductBakeryPodcast 🌍 Website: https://www.product-bakery.com/