#49 Should you be using Personas?

During dinner, Alex and Christian had a discussion about personas and the common mistakes people do while working with them. They decided to continue this conversation in this episode and dive a bit deeper into the whole world of personas. 👉 Episode feedback survey ✍️   Table of content: 00:30 - Are personas the right way? 04:00 - Slicing personas instead of working with one 06:00 - Jobs to be done 07:30 - Understanding customer problems instead of assuming 13:10 - User vs. persona   ✩ Follow The Product Bakery Podcast ✩ 👨‍💻 Linkedin: Product Bakery 📸 Instagram: @productbakery 🐦 Twitter: @productbakery20 🌍 Website: https://www.product-bakery.com/

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Are you currently working in a Product Company or even considering starting your own? In this Show, Design Manager Alex Dapunt, and Product Coach Christian Strunk are bringing people from all product functions together to talk about the key to build successful products customers love. This involves everything from Product Management to Design as well as Development and Marketing, breaking down traditional silos around these functions and fostering an open dialogue between them. Tune in for weekly interviews, discussions, and best practices that help you understand the whole product process.