#59 Why You Need to Design Strategically - with Jill Lin, Staff Product Designer @Bain & Company

Jill is a strategic and visionary ex-Experience Director with over 12 years of experience. She currently works for Bain & Company as one of their most senior Designers in EMEA. Throughout her career, she has led and helped international companies and start-ups to innovate, to instill a human-centric design approach, and to grow. She designs interactions at the intersection of people, products, and environments, and brings out incremental and revolutionary changes for the people she designs for. She's worked in London, New York, Abu Dhabi, and Taipei. Her clients include Sony, Tiffany & Co., Kellogg's, BP, BT, Jaguar Land Rover, HSBC, Macquarie, and more.   Table of content: 00:30 - Episode summary 03:00 - Intro Jill 05:00 - The definition of strategy 08:30 - Enabling innovation with strategy 10:20 - In-house agency vs. embedded teams 12:30 - Strategic design vs. service design 16:00 - Design & product strategy 19:30 - The biggest strategic challenges companies face 26:20 - Combining design & product strategy 30:00 - Ensuring a holistic design in cross-functional teams 35:40 - 3 Tips if you work on/with a design strategy   Follow Jill: Linkedin: @cyjilllin Twitter: @jillybeanlin   ✩ Follow The Product Bakery Podcast ✩    👨‍💻 Linkedin: Product Bakery    📸 Instagram: @productbakery    🐦 Twitter: @productbakery20    🌍 Website: https://www.product-bakery.com/

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