#40 Case study: Optimizing churn for a product at scale - with Mathias Kluge

This is the first case study where the Product Bakers made a deep-dive into a real-world project with Product Lead Mathias Kluge. Mathias shared how he and his team identified churn reasons and the process of finding solutions.  Besides reducing churn by over 40%, Mathias faced also many challenges and made a lot of learnings which are shares in this episode.   Table of content: 00:30 - Intro Mathias Kluge (Matze) 03:05 - From Product Design to Product Management 03:55 - When to start looking at churn 06:35 - Defining, gathering, and analyzing data 11:25 - Creating hypothesis with your team 15:15 - Best practices to analyze churn 17:50 - Defining success metrics & KPIs 23:30 - Preparing the backlog & the solution 24:45 - Prioritizing & negotiating 30:05 - Collaborating with Designers 37:35 - Explaining problems not solutions 38:55 - Mathias’ key learnings 41:30 - Debrief Alex & Christian   Mathias online: Linkedin: @matkluge    ✩ Follow The Product Bakery Podcast ✩    👨‍💻 Linkedin: Product Bakery    📸 Instagram: @productbakery    🐦 Twitter: @productbakery20    🌍 Website: https://www.product-bakery.com/

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Are you currently working in a Product Company or even considering starting your own? In this Show, Design Manager Alex Dapunt, and Product Coach Christian Strunk are bringing people from all product functions together to talk about the key to build successful products customers love. This involves everything from Product Management to Design as well as Development and Marketing, breaking down traditional silos around these functions and fostering an open dialogue between them. Tune in for weekly interviews, discussions, and best practices that help you understand the whole product process.