#38 Climbing the confidence ladder with Lean UX - with Josh Seiden, Consultant & Author
Josh Seiden is a designer, strategy consultant, coach, and author. He started his career in the early 90s. Since then a lot of things have changed. That's why Josh decided to write and share his experience, and latest observations in amazing books such as "Lean UX" or "Outcomes over Output." In this episode, Josh discusses with the Product Bakers everything about Lean UX and how to work with hypotheses and problem statements. They've also touched upon the topic of lean experimentation to validate ideas as quickly as possible. Table of content: 00:30 - Intro Josh Seiden 03:30 - The change of Lean UX 04:30 - Making product & design teams work 06:25 - The notion of design thinking 08:25 - Defining good problem statements 11:40 - Defining good hypotheses 16:05 - Finding problems & defining success criteria 19:10 - Josh's definition of an MVP 25:20 - Perfectionism kills success 28:35 - Experimenting instead of solutionizing 30:35 - Josh's biggest learning with Lean UX 33:30 - Debrief Christian & Alex Follow Josh: Josh's Masterclass: Online masterclass outcomes for product teams Josh's books: Lean UX, Outcomes over Output Medium: @jseiden Linkedin: @jseiden Twitter: @jseiden ✩ Follow The Product Bakery Podcast ✩ 👨💻 Linkedin: Product Bakery 📸 Instagram: @productbakery 🐦 Twitter: @productbakery20 🌍 Website: https://www.product-bakery.com/