Cracking The Data Code – Mike Bugembe on The Product Experience

W. Edwards Deming wrote, “In God we trust, all others must bring data.”  Product people hold on to this as a mantra – how else can we defend ourselves from random requests? – but we’re not always taught how best to use data.  In this week’s episode, Lens.ai founder Mike Bugembe joins us on the podcast to chat about working with data scientists, and how best to collect, work with, and make decisions based on data.
Quote of the Episode
Collect a variety of data, the wider the variety the better – in fact they tend to say that collecting more data will have a much bigger uplift on your output than using a more sophisticated algorithm. So you’re always better off collecting more data.
Listen if you’d like to learn more about

* Artificial Intelligence
* How to use data properly
* The ethics of data
* Human behaviours and choices

Links mentioned in this episode

* Follow Mike on Twitter and LinkedIn
* Mike’s Website
* Mike’s book, Cracking The Data Code
* How Search Engines Reinforce Racism, by Dr. Safiya U. Noble
* Black Dog Institute
* Nick Christakis research

Hosts
The Product Experience is hosted by Lily Smith and Randy Silver.
Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank in Bristol, the Product Managers’ meetup with regular events and talks on Product now with 800+ members and growing. Now the Product Director at Symec, Lily also runs ProductCamp in Bristol and Bath.
A recovering music journalist and editor, Randy has been working as an interactive producer and product manager across the US and UK for nearly 20 years. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Now a trainer, Discovery and Leadership consultant, he’s spoken at Mind the Product Engage (Hamburg and Manchester), the Business of Software, Turing Festival, a number of ProductTanks (London, Zurich, Manchester, Birmingham, Bristol, Oxford, and Brighton… so far!) and at conferences across the US and Europe.

Music
Our theme music is from Hamburg-based Pau, featuring ProductTank Hamburg’s own Arne Kittler on bass. Listen to more on their Facebook page
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