How To Say No – Gabrielle Bufrem on The Product Experience

A manager of product management at Pivotal Software, Brazilian native Gabrielle Bufrem has worked on  three continents (North America, Europe and Asia) and hails from a fourth.  She’s delivered great talks at our #MTPEngage conferences in Hamburg and Manchester, but we caught up with her after a talk about “saying no” at Edinburgh’s Turing Festival.
Quote of the Episode
Where it gets really hard is [when it comes to] business impact, customer impact, the costs of not doing it – that’s where the rubber hits the road, and that’s where I think it’s way more art than science.
Listen if you’d like to learn more about

* Prioritisation frameworks
* Scalable product strategy
* Feature requests
* How to deal with backlogs

Links mentioned in this episode

* Follow Gabrielle on Twitter and LinkedIn
* Gabrielle’s talk at Turing Fest
* Gabrielle’s feature request template
* Pivotal San Francisco

Hosts
The Product Experience is hosted by Lily Smith and Randy Silver.
Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank in Bristol, the Product Managers’ meetup with regular events and talks on Product now with 800+ members and growing. Now the Product Director at Symec, Lily also runs ProductCamp in Bristol and Bath.
A recovering music journalist and editor, Randy has been working as an interactive producer and product manager across the US and UK for nearly 20 years. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Now a trainer, Discovery and Leadership consultant, he’s spoken at Mind the Product Engage (Hamburg and Manchester), the Business of Software, Turing Festival, a number of ProductTanks (London, Zurich, Manchester, Birmingham, Bristol, Oxford, and Brighton… so far!) and at conferences across the US and Europe.

Music
Our theme music is from Hamburg-based Pau, featuring ProductTank Hamburg’s own Arne Kittler on bass. Listen to more on their Facebook page
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