Outcomes Over Outputs – Josh Seiden on The Product Experience

A nice bit of serendipity this week: this week’s guest, Josh Seiden, had his new book (Outcomes Over Output) recommended in last week’s episode by guest Rich Mironov. While we didn’t plan this, it’s no surprise – Josh is a respected author, speaker, trainer, and consultant, and the book is a fantastic read.  As a bonus, it’s also designed to be read in an hour or so, which means that there’s an awful lot of substance with a minimum of filler.  We talked to him about putting some of his strategies into action.
Quotes of the Episode
[Outcomes] are useful in a world when we’re not sure that the thing that we make will have the result that we want.
[The three magic questions] What are the user and customer behaviours that drive business results? How do we get people to do more of these things? How do we know we’re right?
Listen if you’d like to learn more about

* What an outcome is
* How to convince your organisation to become outcome-focused
* Focusing on outcomes at the strategic planning (OKR), roadmap and story level
* Impacts vs outcomes
* The desired impact that led to the development of Google Chrome
* How to write a good outcome using the three magic questions

Links mentioned in this episode

* Follow Josh on Twitter, check out his latest book, Outcomes Over Output  (US / UK / DE), and keep up with his workshops and speaking engagements.
* Also check out his previous books (co-authored with Jeff Gothelf), Sense & Respond and Lean UX
* The Kellogg Foundation’s Logic Model Development Guide
* John Doerr on OKRs
* The 5 things execs care about, according to Jared Spool

Hosts
The Product Experience is hosted by Lily Smith and Randy Silver.
Lily enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank in Bristol, the Product Managers’ meetup with regular events and talks on Product now with 800+ members and growing. Now the Product Director at Symec, Lily also runs ProductCamp in Bristol & Bath.
A recovering music journalist and editor, Randy has been working as an interactive producer and product manager across the US and UK for nearly 20 years.