Being a Product Manager for Enterprise Products by Snapchat PM

In this episode, Giovanni Gardelli, fmr Product Manager at Snapchat, talks about a few lessons he's learnt about being a PM for enterprise products. Consumer products and business products are well understood. Enterprise products are a subset of business products which require human interaction in order to be bought or sold. They include a degree of customization and sophistication, so there’s seldom an out of the box “click and buy” option.