Building High-Growth Products with Jobs-to-be-Done

"Satisfying customer needs better than the competitors in your market" is the key to launching high-growth products and the key to your success as a product manager. But, what is a customer need? Who is your real competition? What does it mean to be "satisfied?" And, by the way, what is a market? In this talk a Growth Partner at thrv, Jared Ranere, talked about how you'll learn how Jobs-to-be-Done answers the questions in a way that aligns your development team around your customer, gives yo...