Intro to Data Analytics with EA's Director of Product

Building an analytics strategy is crucial for every product manager. How do you build and implement an effective product analytics strategy that quantifies and drives product success and iteration? The Director of Product at Electronic Arts, Bertram Chan, talks about how data analytics is no longer a luxury, its a competitive and integral need for Product Managers. He also discussed how PM's can understand not only who your users are but how they behave.