Gifting is my Lead Gen Technique

#103 - Gifting Is My Lead Gen TechniqueGifting, or more accurately, unexpected gifting is my lead generation technique. I love surprising my clients and sphere of influence with unexpected gifts to make them happy. After I give them a gift, I’m sure to ask them if they know of anyone looking to buy or sell a home – and they want to give me referrals.Why Gifting?I’ve tried lots of lead generation techniques throughout my career, including buying leads on Zillow, Realtor.com, and other similar sources.I found working with the leads that I bought to be very challenging. These people didn’t know me from John Doe – and I had to convince them to work with me. Oftentimes, they had appointments with many different Realtors. They didn’t feel any loyalty towards me. I was just a person opening up a door.I quickly found that this was not the way to go.Support Those Who Support YouI changed my focus entirely to supporting those who supported me – spending my money on my past clients and sphere of influence. As soon as I did this, my real estate career became much more fun and really took off!Instead of buying leads, I decided to buy gifts to give to my sphere. Not only did I make everyone happy, but it cost much less money than what I was spending on leads – and was much more effective. It’s so much better to do business with people who know, like, and trust you.Now, the only money I spend on marketing is for gifts.Learn more on this episode.Good things come to those who give!Join The UnSalesperson Community!Would you like to connect with fellow unsalesy Realtors and introverts in real estate and learn how they are doing it, share ideas, get inspiration and motivation?I have created the UnSalesperson Community! Unlike the mass market advice, here’s your unique opportunity to learn from like minded people. Bounce ideas off of them and me. Some of the guests who have been on my podcast are in this community.Click here for more info.Support the showGet the UnSalesyGram Newsletter!Would you like to get some great ideas on how to successfully sell real estate in an unsalesy manner along with some inspiration and motivation? Sign up for my free UnSalesyGram Newsletter here!Visit TheRealEstateUnsalesperson.com for more great content!Love the show? Support it at patreon.com/unsalesperson