Fiona Humberstone - Brand Stylist & Consultant
Fiona is a Creative Director and Brand Consultant, working with entrepreneurs, giving them clarity and vision around their brand identity. A bestselling author and visionary, Fiona’s is also widely known as The Brand Stylist.Fiona has spent more than twenty years in the industry: styling brands, creating websites and running workshops. She has owned, grown, sold and run franchises as well as founding, building and selling her own design agency and now runs several successful and hugely creative companies. The author and publisher of the bestselling books How to Style your Brand and Brand Brilliance, Fiona is passionate about empowering entrepreneurs to create incredible brands. She also runs inspirational online courses, game-changing workshops and highly sought-after retreats. A creative thinker, an innovative marketer and a tribe builder, Fiona has a knack for capturing the essence of a business, finding clarity in a contradictory brief and translating commercial goals into visual assets. FIONA’S EPISODE “I’M A BIT OVER COOKING NOW” In our chat with Fiona we delve deeper into colour psychology, which we first touched on in our chat with Caz from Making Waves (a link to Caz’s episode is below). It’s an absolutely fascinating subject that translates into all areas of design and Fiona shares insights into the concept and how it can transform your brand identity. We spoke just before Fiona was heading off on a photo shoot at Middleton Lodge and as well as discussing their branding, we also mention how the three of us are desperately trying to plan a stay there together at some point. As in almost every chat we’ve had, we discuss Imposter Syndrome, it’s become a strong thread through almost every one of our episodes; Fiona also shares some really interesting observations on words and semantics. And do make sure you catch Fiona’s amazing sounding recipe for a fabulous supper, it sounds delicious! Lottie, Fiona’s Welsh terrier, joins us right on cue and at one point it sounds like we’re also joined by a tiny butterfly, sadly it was just weird headphone noise and is hopefully not too distracting!