Fernando Asks, “How Do I Build An Audience When I’m Not The Target Customer?”

This week Ryan is consulting another member of the Capitalism Incubator. Fernando is launching a new brand to support the mental and physical health of older men like his father and grandfather. He's placed his first inventory order and now he wants to talk with Ryan about how he can stack the deck to sell out of this first order fast. There's only one problem... Fernando himself is not a man over 50, so how can he really speak to, market to, and sell to this audience? Ryan walks him through the steps to put together a plan, sell through his first inventory order, and think about building a million dollar brand that people will love. If you're ready to build a 7-figure business you can sell that doesn't eat up all of your time, watch Ryan's FREE 4-part video series - The Perfect Business https://www.capitalism.com/perfect/?utm_source=CapPod&utm_medium=podcast&utm_campaign=episode