Customers Win, Suppliers Win With Gus Maikish And Noel Capon

When customers win, suppliers win. But what does that mean in pratice? Join Harvey Dunham and Denise Freier as they hear the story of how Gus Maikish capped off his career at IBM by orchestrating an incredible turnaround in a newly created position as the Managing Director of his global strategic account globally. Learn how Gus prepared his whole career for this opportunity and learned his lessons well. To contextualize Gus's many achievements, Noel Capon, R.C. Kopf Professor of International Marketing at Columbia University in NYC, puts into perspective the importance of Gus's work and how his experience has given rise to new insights into the acumen of what a great SAM needs to master and deploy.