Water Direct: Adam Johnson

This episode charts the unique path of Adam Johnson, CEO of the critical UK infrastructure company, Water Direct. Adam recounts his journey from an entrepreneurial Texas upbringing to the fast-paced world of Silicon Valley tech sales at startups like WePay and Voxbone, experiences that forged a distinct perspective on adaptability and storytelling. He shares how a Texas blizzard became the "AHA moment" that revealed the hidden value in Water Direct, leading him to acquire the company through ...