Can PPC & SEO Conflict? [Episode #74]
PPC and SEO can co-exist, but not always. Samuel Lavoie joins the SEO Rant Podcast to share his thoughts on when looking at SEO from a PPC perspective can be detrimental to organic growth: * Why we should separate SEO from PPC more than some might think * Why SEOs need to be informed of PPC campaigns * Why you should not have the same people doing SEO and PPC Have you ever run a branded search query and found the very brand you're looking for is running Search Ads for their own name? It's very common. It's also very common that the actual organic result that the user is looking for doesn't appear above the fold (thanks to more Search Ads). Why does this matter? Because instead of getting what would have been free traffic, all things being equal, the user clicks on your ad. So the same user that would have come organically now just cost you a bit of money. In all likelihood, the user would have bypassed the ads from your competitors. After all, they were searching for your brand by name. Listen as Samuel Lavoie and host Mordy Oberstein dive into the conflicts between SEO and PPC!