How To Get SEO Clients Started With Content [Episode #88]

How should you get your clients to start creating content with SEO in mind? Nerdwallet's Jacob Clarke joins the SEO Rant Podcast to share his outlook: * How to build content creation and optimization momentum with quick wins *The power of a good content brief *Proper reporting for content-focused SEO clients Content creation, content strategy, and SEO are all individually tricky. Combine them, and that's one tall order for your clients. How do you get started here? The difficulty of content strategy in the SEO context is why Jacob Clarke recommends starting with some quick wins. Not only does that build momentum but it builds trust. That might mean starting with a few quick technical updates or some easy content refreshes just to get the client comfortable with the process. Even updating a piece of content that needs a bit more structure or would benefit from internal linking is a good place to start. Listen is as Jacob Clarke and Mordy Oberstein go deep into the content creation process for clients in the context of SEO!

Om Podcasten

The SEO Rant Podcast, hosted by Mordy Oberstein (Head of SEO Brand) at Wix), gives its guests control of the mic so that they can share their deepest SEO thoughts without any inhibitions! Hear what search marketers of all backgrounds are saying about SEO both as a craft and as an industry. By giving each guest full rein the SEO Rant gives you the opportunity to get deep into how SEO experts feel and think about what does and does not work for ranking sites on the web!