Outreach & Communication: Influencing Influential People [Episode #51]

Semrush's own Eka Ebralidze joins the SEO Rant to discuss how to outreach to influential people and important stakeholders: * Why leveraging influencers in a shallow utilitarian way won't be effective * Why influencer marketing is really "relationship marketing" * How to actually communicate effectively with influential people There's a lot of "shallowness of thought" when discussing utilizing influencers as part of a marketing strategy. Often, the conversation makes it seem that the relationship between a brand and the influencers it engages with is entirely utilitarian. However, this is anything but the truth. Join Eka as she shares her outlook on influencer communications.

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The SEO Rant Podcast, hosted by Mordy Oberstein (Head of SEO Brand) at Wix), gives its guests control of the mic so that they can share their deepest SEO thoughts without any inhibitions! Hear what search marketers of all backgrounds are saying about SEO both as a craft and as an industry. By giving each guest full rein the SEO Rant gives you the opportunity to get deep into how SEO experts feel and think about what does and does not work for ranking sites on the web!