Should You Target Zero Search Volume Keywords? [Episode #77]

What if a keyword research tool says there is no search volume for a keyword, should you target it anyway? Ebere Jonathan joins the SEO Rant Podcast to talk about zero search volume keywords: * When you should or should not target zero search volume keywords * Why zero search volume keywords should be part of your larger content strategy * Why zero search volume keywords can be important for newer sites Very often, yes your SEO strategy should include a focus on zero search volume keywords. Zero search volume keywords are a great way for a newer site to start creating site identity, topical relevance, and authority so that you can eventually rank for more competitive keywords. Listen as Ebere Jonathan and Mordy Oberstein explain the value of using zero search volume keywords.

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The SEO Rant Podcast, hosted by Mordy Oberstein (Head of SEO Brand) at Wix), gives its guests control of the mic so that they can share their deepest SEO thoughts without any inhibitions! Hear what search marketers of all backgrounds are saying about SEO both as a craft and as an industry. By giving each guest full rein the SEO Rant gives you the opportunity to get deep into how SEO experts feel and think about what does and does not work for ranking sites on the web!