What Separates Good Keyword Research From Bad Keyword Research? [Episode #92]
Doing keyword research is not simply the gathering of keywords that might bring you traffic. There's a lot more that goes into it. Austine Esezebor joins the SEO Rant podcast to share what he thinks good keyword research looks like: * Why finding terms with search volume is not keyword research * Why keyword research requires a multi-faceted understanding of various intents * The value of extensive niche familiarity for keyword research Pulling a list of keywords based on pure SEO criteria is not keyword research. Does that sound a bit wrong? It might but pulling keywords and driving a business's organic search content strategy based on metrics like search volume and keyword competition scores alone isn't healthy. It's not even good SEO. Listen as Austine Esezobor and Mordy Oberstein talk about doing strong keyword research!