What's On the Baidu SERP? [Episode #89]

Owain Lyold-Willaims rejoins the SEO Rant Podcast as we dive into Baidu and take a survey of what the search engine has to offer: * How Baidu controls the user's journey in a far more aggressive way than Google * How the Baidu SERP differs visually from Google * How Baidu handles ads and local searches The Baidu SERP may be a foreign concept to many SEOs but it is a fascinating comparison to Google. For example, Baidu's ads are far more integrated into the organic results. The ads on Baidu are relegated to specific areas of the SERP. Rather, they are interspersed within the organic results themselves (so keep that in mind the next time you feel frustrated with how Google serves ads). Owain Williams-Llyod and Mordy Oberstein dive into how the Baidu SERP functions and how it differs from Google's results.

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The SEO Rant Podcast, hosted by Mordy Oberstein (Head of SEO Brand) at Wix), gives its guests control of the mic so that they can share their deepest SEO thoughts without any inhibitions! Hear what search marketers of all backgrounds are saying about SEO both as a craft and as an industry. By giving each guest full rein the SEO Rant gives you the opportunity to get deep into how SEO experts feel and think about what does and does not work for ranking sites on the web!