The One Where We Chat About How Google Is Getting More Intelligent And So Should Your PR With Beth Nunnington

This week, we chat with the ever so lovely Beth Nunnington, PR Director at Journey Further, about how Google is getting more intelligent and so should your PR. We also cover a variety of topics including working from home to biscuit preferences, Google use of machine learning in their algorithm to PR metrics and how its not just about link building to grabbing journalists attention. Phew! Told you there was a variety of different topics. Of course, like every week, there is a feature. Question is though, will you do better than Sarah and Beth? Resources How to create a performance driven media list (video) (https://discovery.journeyfurther.com/how-to-create-a-performance-driven-media-list-70e9cdecaef0) Journey Further podcast (https://podcasts.apple.com/gb/podcast/journey-further-podcast/id1490689835)