The One Where We Discuss Common SEO Mistakes Made By SMEs With Andy Allen

This week Sarah chats with Andy Allen, cofounder of Hike SEO (a personalised step-by-step SEO instruction platform), about common SEO mistakes made by SMEs. They discuss mistakes made when picking keywords, not having dedicated pages for important products/services, cannibalisation, keyword research mistakes, not tying in the customer journey, issues with content/blogs etc. Also touching on whether SMEs can realistically compete in competitive markets and SEO myths that are often believed to be true. Seeing as Andy's tool is called Hike SEO, the feature this week is linked to mountains, as you hike mountains. Smart right? See if you can beat Andy... Resources Hike SEO tool (https://hikeseo.co/) Answer The Public (https://answerthepublic.com/) Also Asked (https://alsoasked.com/) Keywords Everywhere (https://keywordseverywhere.com/) Hike SEO for startups Facebook group (https://www.facebook.com/groups/seoforstartup/) Hike SEO for agencies Facebook group (https://www.facebook.com/groups/hikeseoforagencies/)