The One Where We Discuss Keywords & Intent

This week the girls discuss why thinking about intent is important when writing content and how it can help you to rank successfully in search engines such as Google.

In the words of Rand Fishkin (Founder of Moz), "Educate before you convert and find ways to filter for not right customers."

There is of course a feature and this time we find out how good Hannah is at deceiving Sarah and our listeners...